The Reasons Heart of Midlothian's Landmark Title Tilt Isn't as a Shock.

HEARTS ON FIRE

Perhaps the sole unexpected element of Heart of Midlothian's victory over Celtic in the Scottish Premiership was the extent to which taken aback people appeared when reports of the outcome and its impact for the top of the standings emerged. While this convincing victory at their home ground, which leaves the Jambos leading of the table and eight points clear of Celtic, was earth-shattering in nature, nobody who has been tracking the fortunes of both team this campaign will have been in the least astonished by the final score.

Over the last 40 seasons, the dominance of two Glasgow clubs of Celtic and Rangers have divided the Scottish football between them, turning fitba to something of a joke in the meantime. Nine games into the present season it has become clear that Heart of Midlothian – who number celebrated snooker player, Olympic champion and renowned actor among their famous supporters – might just be prepared to strike while the Old Firm influence is at its weakest.

CELTIC'S DECLINE

Although much of the focus in the Scottish game has been on the absolute bin-fire being suffered by the Ibrox club, the complete turmoil of the circumstances at Ibrox has meant that Celtic's comparatively less severe decay has been able to fester unnoticed. The reigning champions have already lost a considerable number from nine fixtures this term under Brendan Rodgers. The Celtic manager has developed the thousand-yard stare of a individual who constantly checking his Google calendar to find out how many days are remaining until his contract ends, and woke up this day to learn the answer is 246.

"I've never worked harder in all my time here," he informed reporters following the loss, after they had doubted his desire for any kind of a championship battle. "Therefore the drive is there to attempt to flip the standards that we're at. Everything is under control, there is plenty of time."

NEW CHALLENGER

Given the horrific beginning to the season being experienced by the other Glasgow side, Rodgers and his men could typically be expected to escape scrutiny for their own inability to start strongly, but this year an Edinburgh disruptor has entered the fray. In spite of being forced to function with a budget that is not just a small portion of Celtic's as a comparative budgetary baw-hair, Hearts have introduced the investment and knowledge of a renowned businessman to the Scottish Premiership equation. As well as putting in £10m during the off-season, the Brighton owner has granted the club sole use of his highly confidential data-driven Jamestown Analytics recruitment tool.

In Oisin McEntee, Alexandros Kyziridis and a Brazilian prospect it has allowed them to discover hidden talents from an English lower-league side, the Slovak first division and the Norway's second division, among other lesser-known leagues, for the combined cost of a modest car. Seen at Tynecastle on matchday wearing a Hearts scarf, the famously shrewd professional gambler could be seen celebrating each score with the enthusiasm of a man who had almost certainly noticed the bookies had massively misjudged his side's prospects of defeating the struggling champions, and placed large bets accordingly.

COACH'S REACTION

"In my opinion it's a message-sending victory," said bearded Hearts gaffer the head coach after his side's most recent success, their eighth in nine league matches. "It might be for others on the periphery. It could alter perceptions. It may confirm views that there's a fine line. But let's not kid ourselves, we're really pleased with what the lads have given us. In terms of skill, we look in a good place, and definitely physically we seem in a excellent shape, so long may that continue. Naturally, this is not a situation that this club is used to being in." Correct, the manager, it isn't. But the glorious, data-driven truth is that for the first time in many years, Scottish football might actually have a championship battle that a team other than the traditional powers can win.

David Peterson
David Peterson

A seasoned graphic designer and creative strategist with over a decade of experience in branding and digital media.